The after mathВ of getting penalised for your actions are very damaging for any website and penalties arenвЂ™t always the easiest to fix or recover from. Never be tempted to carry out Black Hat SEO techniques. This is very, very damaging, especially if a large percentage of your traffic comes from Organic Search. Take Google for example, they can easily hit you with a penalty which in the absolute worst case scenario could see you booted off their SERPs all together. Eventually search engines will penalise you for carrying out such techniques. Although these Black Hat SEO techniques may give you fast results at first, it isnвЂ™t good to carry them out in the long run. Ultimately the goal of all webmasters is to have their content indexed and performing well in Search. But why? Well Organic Search is a powerful thing. My advice would be that you should always comply with these guidelines and never partake in any Black Hat SEO activity. Search Engines have a list of guidelines that you should follow. This givesВ the illusion that your content is new. Spam Pinging вЂ“ This is where you notifyВ ping servers multiple times per minute.However, when the user clicks on the Search Engine Results Page link they will be redirected to another page. Using doorway/gateway pages and page swapping вЂ“ This is where you use a page that is filled with keywords which you wish to rank for.Cloaking вЂ“ This means showing one thing to human viewers and another thing to Search Engine crawlers.Using duplicate/stolen content and вЂњscrapingвЂќ.Using tiny or even hidden text or links containing keywords that are only visible to Search Engine crawlers.Using unrelated and irrelevant keywords.Some of the Black Hat SEO Techniques that you want to avoid: By carrying out these unethical practices you can often be indexed quicker than if you were to carry out White Hat SEO practices. The reason webmasters carry out these Black Hat SEO techniques is because typically Black Hat SEO techniques are known for their speed.

Black Hat techniques and tactics only tend to focus on search engine performance and not human user experience. What is Black Hat SEO and why is it carried out?Д«lack Hat Search Engine Optimisation is the phrase used to describe SEO strategies that go against Search Engine guidelines.

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